The Pernod company, in collaboration with The Coca-Cola Company, takes pride in presenting a unique alcoholic beverage, Absolut & Sprite, in a convenient ready-to-drink can format. This innovative beverage combines the exquisite Absolut Vodka with the refreshing lemon-lime essence of Sprite. Furthermore, a sugar-free version of this beverage will be offered to cater to diverse taste preferences.
This exceptional joint product will initially be introduced to the market in several European countries, including the United Kingdom, the Netherlands, Spain, and Germany, starting as early as the beginning of 2024.
James Quincey, Chairman and CEO of The Coca-Cola Company, expressed his excitement and joy regarding this strategic collaboration with Pernod Ricard and eagerly anticipates the product’s launch in the market.
This ready-to-drink beverage, with an alcohol content of 5%, will be presented in packaging prominently featuring the logos of both Absolut and Sprite.
It is worth noting that in November 2022, Pernod Ricard made a substantial investment, amounting to $22 million, in setting up their first canning line for ready-to-drink beverages at their facility in Arkansas, USA. This investment underscores their commitment to producing high-quality beverages.
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